Goal4.org is a U.S. non–profit organization with operations in Kenya. Our mission is to reduce infant and child mortality. Our name comes from the fourth United Nations Millennium Development Goal, to reduce under-five mortality by two thirds by the year 2015. While our work centers on children, our model can be applied to addressing other issues. We hope to see our model replicated in other communities.

History // Goal4.org is the result of three personal paths merging – Dan & Lauri Burrier, Arthur Karuletwa, and Piper Gianola. Lauri and Dan brought us together with an idea. Our mutual passions took goal4.org from idea to action. Dan and Lauri have been activists for social justice and development for many years. Arthur has dedicated his adult life to the social and economic development of East Africa, and of his mother country, Rwanda.

Goal4.org’s model was shaped Piper’s experiences in Africa. In 1988 she and a friend drove across the continent visiting 14 countries. In 1992 she returned for six months to work with refugees in rural Senegal, and since then, personal visits have brought her back to different parts of the continent. Across countries and time she found a common thread - a resilience of spirit that survived in the face of daunting odds. Everywhere, she encountered bright, dedicated people who got up each morning to carry out their work against challenges that would make most westerners turn and run - teachers, nurses, parents, doing the best they could without the most basic support, or supplies. Goal4.org’s approach was designed to support and empower those dedicated people in carrying out what it is they already strive to do - affect the changes their families and communities need.

Sega, Kenya // Goal4.org is working in the sub-location of Sega, a cluster of 18 villages with a population of roughly 10,000 inhabitants. Rural western Kenya is a region which suffers the highest child mortality rates in the country.
Piper Gianola, founder, executive director, and board member // Piper, an American, was a communications professional in the high tech industry for 15 years and for the past 11 years with Cisco Systems. Her retirement in July of 2011 marked a long planned transition from the private sector to the social profit sector. In 2001, she co-founded Winters Broadband, a wireless internet service provider that delivers broadband to the rural, central valley of California. Prior to her move into corporate communications, Piper was a linguist and educator with a specialty in intercultural communications. She held roles as a lecturer at U.C. Berkeley, the director of an adult language school, and as a language instructor in the United States and Switzerland.

Roselyne Otieno, director of medical services // Roselyne, a Kenyan, is a registered nurse working at Baylor Health Care Systems in Texas. She is also a clinical coach for nursing students, graduate nurses, interns and new hires. Prior to Baylor she held nursing positions at Tarrant County Trauma Center and at rehabilitation hospital. Before coming to the United States, Roselyne worked for 13 years with Kenya Posts and Telecommunications training and starting telephone exchanges in rural areas of the country. She is a member of the American Association of Critical–Care (AACN) and the National Nursing Staff Development Organization (NNSDO).

Karolina Lagiewka, strategy partner and projects support volunteer // Karolina, a Pole, has an academic background in economics and international trade. Her professional experience is related to the public sector in the area of social, employment and public health policy. Since 2009, Karolina has been working as a policy analyst at the European Commission in Brussels, dealing with healthcare innovation and ageing. In addition to her volunteer work for goal4, she has been involved in fundraising activities for the Smart Community Center, Dan Ogola’s initiative. She is a board member of Matibabu Belgium ASBL, working with the Kenyan Matibabu Foundation.

Olivia Akinyi, projects coordinator, community health worker program // Olivia, a Kenyan, helps coordinate the many parts of the CHW program, including providing technical assistance to the CHWs and acting as both cultural and language interpreter in project planning discussions. She also helps manage the office. Her past experience as an office manager for a fast paced sales department in the city of Kisumu, gave her technical and organizational skills that she’s brought to Sega and goal4.org.

Emmanuel Odhiambo, projects coordinator, electronic medical records program // Emmanuel, a Kenyan, helps coordinate all of the moving parts of the electronic medical records program and helps manage the office. His past work as the assistant procurement officer for the town council of Ugunja gave him experience and appreciation for process flows and precision in accounting, both of which he brings to his work with goal4.org. Emmanuel graduated from Siaya Institute of Technology with a diploma in supplies management and a certificate in computer applications.

George Otieno, projects coordinator, electronic medical records program // George, a Kenyan, provides on-site technical and data entry support to the staff of Sega’s medical facilities as they become proficient in using the electronic medical records system. George received a certificate in computer and information technology basics from Sega Silicon Valley, a local technical training school.

Piper Gianola, founder, executive director, and board member // Piper, an American, was a communications professional in the high tech industry for 15 years and for the past 11 years with Cisco Systems. Her retirement in July of 2011 marked a long planned transition from the private sector to the social profit sector. In 2001, she co-founded Winters Broadband, a wireless internet service provider that delivers broadband to the rural, central valley of California. Prior to her move into corporate communications, Piper was a linguist and educator with a specialty in intercultural communications. She held roles as a lecturer at U.C. Berkeley, the director of an adult language school, and as a language instructor in the United States and Switzerland.

Dan Burrier, co-founder and board member // Dan, an American, became the CEO of Common in July of 2012 following his retirement from Ogilvy & Mather where he held titles ranging from Chief Innovation Officer of North America to Chief Creative Officer and Co-President of OgilvyWest. Dan, a 30–year veteran of the advertising and marketing industry, is a builder of global brands and a proven businessman. He is a contributing blogger for Harvard Business Review. Dan’s personal philosophy is rooted in social consciousness and he is an ordained Zen Buddhist Priest.

Arthur Karuletwa, board member // Arthur, a Rwandan, is the director of traceability for Starbucks Coffee Company. He is the co-owner and visionary of Inzozi Coffee Traders LLC based in Rwanda and Seattle and is a marketing and quality assurance consultant to the Rwanda Ministry of Agriculture and Ministry of Commerce, where he helps enhance and develop the coffee sector. Arthur pioneered the first Rwanda Coffee Shop in Kigali, Rwanda and established and continues to expand its presence in the United States. He is also developing the first Rwanda Signature Coffees™ distribution and roasting plant in North America.

Ayelet Baron, board member // Ayelet, a Canadian and American, is a speaker, author and principal of a consulting firm specializing in business strategy and social media. She recently left Cisco where for the past 12 years, her roles included chief strategist of Cisco Canada and a member of the executive team of Cisco’s emerging markets. Ayelet’s work has involved her in projects that explore the potential of ICT in healthcare in the developing world and engaged her in a cross industry collaboration that helped launch the mHealth Alliance. She has served on the board of Family and Children Services and works with youth in Kibera and east Africa.

Steve Hayden, board member // Steve, an American, was the vice-chairman of Ogilvy & Mather Worldwide where he had, since 1994, been instrumental in the company’s engagement with digital technologies and the Internet. Earlier in his career at Chiat–Day, Steve and Lee Clow made advertising history as co–creators of the breakthrough “1984” Orwellian take–off campaign for Apple. In 1986, Steve moved to BBDO to become the Chairman/CEO of West Coast operations. Among his many charitable and pro bono activities, he serves on the boards of the Interlochen Center for the Arts and the Damon Runyon Cancer Research Foundation.

Dan Ogola, board member // Dan, a Kenyan, is a social entrepreneur recognized by CNN Nextlist. He is the founder and executive director of Matibabu Foundation, a not-for-profit organization dedicated to improving pediatric and maternal health in rural western Kenya. His other social enterprises include Lifunga Girls Secondary School that promotes the education of girls, and the Community Smart Center that builds the capacity of the rural population from early childhood development to adult education on topics such as agricultural best practices that address food insecurity. Dan has strong working relationships with the government of Kenya and other local health stakeholders.